ASA Twin Cities Chapter

Welcome to the Twin Cities Chapter of the American Statistical Association


Welcome to the Twin Cities Chapter of the American Statistical Association.  Information about the chapter officers, chapter meetings, and membership are available at the links in the navigation bar.  If you have suggestions for additional content or improvements, please send your comments by email to the Chapter Secretary.  See the Chapter Officers page for contact details.

Meetings of APS (Applied Probability and Statistics Seminar) for Spring 2013

Please, RSVP your attendance to for this meeting.

UST St. Paul Campus (OSS 227)
Second Meeting, Friday, April 12:

3 - 4 p.m. W. Michael Conklin, GfK Custom Research

Modeling Consumer Choices – Techniques and Issues

Models of consumer choice, Discrete Choice Models, are a mainstay of the marketing scientist’s toolbox. The initial popularity of this modeling technique was based on the realism of the choice task, we are asking consumers to make choices during a survey that are meant to mimic the real life choice situation. As the Bayesian computation revolution took hold, discrete choice model use exploded as easy to use software became available and hierarchical Bayes computational techniques allowed estimates of individual parameters. We will discuss the practical use of the discrete choice model results and some of the dangers of common interpretations/uses of those results.

About the speaker:
Dr. Conklin, a former President of the Twin Cities Chapter of the American Statistical Association, is the Executive Vice-President for Marketing Science in GfK Custom Research, LLC.

Third Meeting:  Friday, May 10th
Senior Capstone Projects at UST: Olivia Mpanga and Justin Rubin  (Details TBA)

Spring / Summer Twin Cities Chapter Meeting
- Details TBA


Twin Cities Chapter AMSTAT News Article

In case you missed the article in the August 2011 AMSTAT News, our chapter was highlighted for our efforts to increase member involvement in meetings and other local statistics events.  You can read the article here.



Last updated Tue Dec 6 21:43:29 CST 2011.

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