It's the first graphical representation of your brand and a good opportunity to place something unique on your page... should you have any. A logo is where your corporate identity starts. We all know that first impressions are important and your logo will be the first thing on which you will be judged. It's who you are.
Your corporate Identity impacts all aspects of your business and plays a vital role in your customer's overall experience with your organization. Having a strong consistent identity throughout your communication and marketing efforts is the first step to building your organization and a solid image.