Recent Surveys show our combined wisdom - focus on past attendees and therapist referrals

During July and August of 2007 we ran some surveys to learn from the real experts in workshop marketing - you!  Here are some of the things we learned.

1. Where do most of your attendees come from?

	Those with less than 50 couples a year	Those with 50 or more couples a year
Referrals from past attendees	3.9	7.8
Referrals from Imago Therapists	2.5	3.9
Referrals from non-Imago therapists	4.7	7.2
People who read the book and then search online	6.2	4.4
People who heard about Imago from a magazine or TV	1.9	2.7
People who just search online and found Imago	5.9	1.1

Conclusion:

For the most established workshop attendees, referrals from past attendees becomes their largest source.  They also show that they have build up a large referral network with non-Imago therapists, and also value referrals from Imago therapists.

Those who are currently attracting fewer attendees appear to rely more on people coming across "Getting The Love You Want" or finding Imago online.

It seems that in order to attract more attendees it is important to:

1. Pay attention to past attendees who will make referrals

2. Build up a referral base of non-imago therapists

Your top 10 list of things to do

Here is the Imago workshop presenter's own list of top 10 things to do - compiled from our survey.

Scores are out of 10

	More than 50 couples a year	Less than 50 couples a year
Provide an incredible, inspiring experience	10	9.7
Set up a regular schedule of workshops and stick to it - don't cancel for low attendance	10	7.8
Have a great website for easy registrations and plenty of useful information	10	8.9
Provide an annual social event to thank therapists who refer to you	9.3	3.6
Be very involved with the local Imago community, so therapists know and trust you	7.7	8.8
Invite local therapists at low-cost to sample a workshop	7.5	7.3
Send regular follow-up messages to attendees - for example a thought of the month	7.2	5.4
Do presentations in the local community and at church	7.2	6.6
Be prominent in local newspapers, radio or TV	6.1	5.6
Place adverts in local publications	2.7	4.3

Seems to be lots of agreement here!  Good luck putting this into place.