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Early Childhood Development Toolkit for Employers

http://epicemployertoolkit.org




Executives Partnering to Invest in Children (EPIC) has a message for businesses leaders: invest in childcare and you'll invest in a future with healthy, educated and productive grown-ups that will help your business grow in times to come. Though the message has an immediate call to action, the promised returns are further away in the future. For some even too far out in the future. So to get its message across, EPIC needs to provide convincing, top-quality professional solutions for everything they do.

When EPIC starting thinking about a website for their Employer Toolkit, they chose a solution that would give them the professional look they were after, but also guaranteed consistent branding and total ease of use. The solution they picked was SiteKreator's Deluxe package, which includes a custom website design and all the advanced features EPIC needed.

"Because our audience consists of business leaders but the topic is children, we wanted a website that had a clean, professional feel that incorporated bright colors. We like that the layout and navigation menu incorporates all colors in our palette," said Jill Hamilton, Associate at SE2, the communications agency that worked with EPIC on the project.



Design

Before they started work with SiteKreator, EPIC had worked with SE2 to develop a logo and color palette for the project. “SiteKreator worked with us to build the site around these unique elements," Hamilton tells us.  “We appreciate that creating a great looking website doesn't require us to use HTML. The page templates make it effortless to consistently apply our brand standards to the content. We can quickly create a page if we need to add new content,” Hamilton says.


"Because our audience consists of business leaders
but the topic is children, we wanted a website that had a clean, professional feel
that incorporated bright colors. We like that the layout and navigation menu
incorporates all colors in our palette"



Content Management 

The EPIC Employer Toolkit website provides information on the different ways that businesses can support early childhood development and how that will, in turn, be beneficial to businesses. Many of the pages on the website have downloadable PDF files that provide business owners with additional detail; everything from business and employee self-assessment forms, to information on tax incentives and a cost-benefit analysis.

Ease of use is one of the things Hamilton loves about SiteKreator. "The [...] content management system is so easy to use compared to many of the other systems out there,” Hamilton says.



Forms and Lists

SiteKreator's forms and mailing lists are powerful tools for a range of marketing and community building activities. The EPIC Employer Toolkit makes use of both contact forms and email lists to build a relationship with its site visitors.

A sign-up form on the site's homepage lets visitors sign up for EPIC's mailing list. Subscribers are sent regular news and updates about EPIC's activities.

A simple contact form on the About Us page allows visitors to get in touch with EPIC.

“We like that SiteKreator makes it easy for us to capture information from visitors to our site, such as contact information and feedback," she adds.



Performance Tracking

Finally, EPIC uses Google Analytics to track and improve website performance. "It's invaluable that SiteKreator works with Google Analytics so we can track the performance of our website in detail and make constant improvements based on the feedback through analytics," Hamilton says.



Measuring Success

"The site provides an opportunity to talk to employers about the goals of the organization and an easy way to invite them to get involved. It makes spreading our message simple," Hamilton tells us.

"The website has made the need for investment in early childhood development tangible. It has given employers the 'how tos' on providing affordable child care for their employees, adopting family-friendly policies and procedures, and engaging in public policy to make universal access to child care a top priority," Hamilton says.

At SiteKreator we take great pride in enabling our users to create a professional online presence that helps their organizations achieve the goals they have set for themselves.