Latin GRAMMYs Radio Campaign

AOL Latino was on the ground in Houston to cover the 2008 Latin GRAMMYs and needed to position themselves as an entertainment expert among Hispanic media.

The challenge: How to pitch the media to the media?

REVOLUCION served up AOL Latino's entertainment editor to Spanish-language radio stations to give morning show DJs and their listeners a peek behind the velvet rope.

AOL Latino's rep spoke on radio stations from New York to LA, gossiping about the hottest Latin stars and driving listeners to find out more at the portal's Latin GRAMMY hub. Stations included El Zol in D.C., La Mera Mera in L.A. and Radio La Feista on Long Island.

PLUS! The stations were so happy with their expert interview with AOL Latino, return interviews were booked on three stations that same month!