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REVOLUCION ROLLS OUT NATIONAL CASIO CAMPAIGN WITH “LA FLACA”

Casio continues its work with REVOLUCION to promote two of its leading Exilim digital cameras in the U.S. Hispanic market. REVOLUCION created a national digital campaign featuring beloved Univision TV host Lili “La Flaca” Estefan. Best known as the co-host of the hit show El gordo y la flaca (The Fat Man and the Thin Woman), “La Flaca” remains the perfect choice to represent Casio’s line of slim, colorful cameras!

To reaching Spanish-preferring adults who are considering a digital camera purchase this month for Father’s Day and graduation celebrations, the agency developed a Spanish-language microsite, www.LaFlacaDeCasio.com, and dynamic web banners for highly-trafficked Spanish-language websites.

Lili was named one of People en Español magazine’s 50 Most Beautiful People in the June 2009 issue, making this month’s Casio endorsement particularly powerful!

L to R: REVOLUCION associate creative director Henry Alvarez, photographer Kiko Ricote, model Lili Estefan and executive creative director Roberto Alcazar at the Casio photo shoot in Miami.

REVOLUCION's Director of Public Relations wrote an expert story for the PR industry outlet CisionNavigator. Check out her piece about Hispanic media relations!

May 21, 2009

REVOLUCION Leads American Heart Association's NYC Awareness Program with Broadway's Tony and Grammy winning "In the Heights" and Amor 93.1 FM.

New York, NY (Feb 13, 2009)  The agency has developed a program entitled HEARTS IN THE HEIGHTS, which promotes the American Heart Association’s movement, Go Red Corazón, with the support of Broadway’s Tony Award-winning Best Musical “In the Heights” and Spanish Broadcasting System’s WPAT-FM 93.1 Amor.

“Heart disease is the leading cause of death among Latinas and not enough of us know that,” says Damaris Lasa, Regional Director, Multicultural Media and Marketing for Heart Association. “REVOLUCION presented us with a PR program that will get Latinas to take notice and, we hope, make lasting lifestyle changes for their hearts.”

“In the Heights” performances between February 22 and 28 2009 will support Go Red Corazón with free giveaways and a special announcement by Tony Award nominee, Olga Merediz, who plays “Abuela Claudia”.

93.1 Amor, the number-one Spanish-language radio station for pop and romantic music, joins AHA in an effort to promote the cause. The station will feature interviews with cast members from “In The Heights” during morning show “Amor Temprano en La Mañana” to encourage audiences to make heart-healthy choices. 93.1 Amor will also give away tickets for “In The Heights” to its listeners.