The "Jordache Look" is a phrase most of us remember nostalgically and associate with a bygone brand. Actually, Jordache is a $400 million dollar business that continues to thrive among Latina's and across the Wal-Mart network of stores. Jordache partnered with REVOLUCION to rethink its brand and to make the it relevant for its Latina customer base. Collaborating with the brand's design team, we brought our Latino insight to life in a line made exclusively for WalMart's Hispanic stores, and on TV, Radio, Print and Outdoor in español e inglés.