RIGHT TO THE CITY TAPS REVOLUCION FOR CENSUS 2010 CAMPAIGN
Phase I Strategy Will Target “Hard to Count” Populations And Multi-Lingual Communities
New York, NY (September 14, 2009)—Right to the City [http://www.righttothecity.org], a national alliance of racial, economic and environmental justice organizations, has chosen REVOLUCION as its communications partner for a campaign to increase census response. REVOLUCION will develop paid and earned media strategies along with a brand identity for the program, called Yes We Count, which is designed to increase census [http://2010.census.gov] participation among Hispanics, African-Americans and Asian-Americans in the metro areas around New York, Los Angeles, Virginia and Miami-Dade.
“Participation in the upcoming census is vital to bringing about the change that Right to the City works for every day,” says Claire Tran, civic engagement organizer for RTTC. “With the help of REVOLUCION’s planning processes and branding expertise, we can make Yes We Count an effective awareness program that motivates people to be counted.”
All residents of the U.S., both citizens and non-citizens, are required by law to respond to the census. The resulting data from respondents are used by the Federal government to determine congressional seats and $400 billion in federal funding towards public transportation, food grants, programs for the elderly, emergency food and shelter, among many other services.
About REVOLUCION: REVOLUCION Hispanic Communications is a full-service brand-communications agency headquartered in New York City. Fully Hispanic-owned, this independent company enables brands to harness the awesome potential of the Hispanic marketplace and revolutionize their category dynamics. Founded in 2000, REVOLUCION has received 58 advertising and public relations awards and is ranked among the Top 20 Independent Hispanic Agencies in the U.S. by Ad Age. Clients include Ace Hardware, American Heart Association, Casio, HBO Latino, and Palm Bay International. More at www.revolucionnyc.com.
About Right to the City: The Right to the City Alliance emerged in 2007 as a unified response to gentrification and a call to halt the displacement of low-income people, LGBTQ, and youths of color from their historic urban neighborhoods. RTTC is a national alliance of racial, economic and environmental justice organizations. Through shared principles and a common frame and theory of change, RTTC is building a national movement for urban justice, human rights, and democracy.
About the 2010 Census: The 2010 Census is a count of everyone living in the United States and is mandated by the U.S. Constitution. Census data guide the distribution of more than $400 billion in federal funds to local, state and tribal governments each year. They're also used to determine Congressional apportionment and to help guide planning decisions, such as the placement of schools, hospitals, transportation, and business and industrial development. The 2010 Census questionnaire will be one of the shortest in history, consisting of 10 questions. It takes about 10 minutes to complete. Strict laws protect the confidentiality of respondents and the information they provide.
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PATRICIA KELPIE JOINS REVOLUCION AS DIRECTOR OF STRATEGIC DEVELOPMENT Lifestyle Marketing Expert Brings 15 Years of Beauty and Fashion Expertise to Award-Winning Agency
New York, NY (August 17, 2009)—REVOLUCION today announced that Patricia Kelpie is joining the full-service Hispanic communications agency at its New York headquarters as Director of Strategic Development. Ms. Kelpie will focus on client development within the beauty and fashion verticals. She will report to Amy Gómez, Managing Partner/Director, Account Services and collaborate with the Account Services, Creative and Public Relations teams.
“We created this new agency role and recruited Patricia because of her strong track record in lifestyle marketing and deep understanding of the beauty category,” said Amy Gómez, Managing Partner. “She will take REVOLUCION’s strength in Hispanic consumer insight to a new level with her background and ability to trend-spot.”
Patricia Kelpie brings more than 15 years of experience in building brand image, driving retail, and managing the total marketing and media process in the prestige and designer markets. She has a strong history of developing powerful revenue-generating programs and measurable cost savings strategies.
Prior to joining REVOLUCION, Ms. Kelpie worked as Senior Marketing Director for Tommy Hilfiger USA and spent eight years as Senior Director, Global Media & Marketing Services at Nautica Enterprises. She began her marketing career as with Estée Lauder Companies (NYSE: EL) as Marketing Manager within their Aramis division. Ms. Kelpie holds a B.B.A. from Pace University in New York City and an M.B.A. from Aston University in Birmingham, England.
“The opportunities to build REVOLUCION’s beauty and fashion portfolio are very exciting,” Kelpie said. “Understanding the Latino consumer’s interest in these areas opens a lot of doors to key partnerships and agency expansion.”
Ms. Kelpie joins REVOLUCION’s leadership team, which includes Federico Mejer, Partner/Director, Integrated Communications; Amy Gómez, Managing Partner/Director, Account Services; José González, Partner/Chief Strategic Officer; Roberto Alcazar, Executive Creative Director; and Kerri Allen, Director of Public Relations.
About REVOLUCION: REVOLUCIÓN Hispanic Communications is a full-service brand-communications agency headquartered in New York City. Fully Hispanic-owned, this independent company enables brands to harness the awesome potential of the Hispanic marketplace and revolutionize their category dynamics. Founded in 2000, REVOLUCIÓN has received 58 industry awards and is ranked among the Top 20 Independent Hispanic Agencies in the U.S. by Ad Age. Clients include Ace Hardware, American Heart Association, Casio, HBO Latino, and Palm Bay International. More at www.revolucionnyc.com.
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REVOLUCION BRINGS “LA FLACA” INTO THE FRAME WITH POPULAR LINE OF CASIO® DIGITAL CAMERAS
AWARD-WINNING AD AGENCY ROLLS OUT THIRD HISPANIC CAMPAIGN WITH UNIVISION TV PERSONALITY LILI ESTEFAN
New York, NY (June 8, 2009)—Casio America Inc. continues its work with award-winning agency REVOLUCION to promote two of its leading Exilim digital cameras; the EX-S5 and EX-Z29, in the U.S. Hispanic market. As part of an ongoing initiative for the global electronics company, REVOLUCION created a national digital campaign featuring beloved Univision TV host Lili “La Flaca” Estefan. Best known as the co-host of the hit show El gordo y la flaca (The Fat Man and the Thin Woman), La Flaca was the perfect choice to represent Casio’s line of colorful, slim cameras. Ms. Estefan was named one of People en Español magazine’s 50 Most Beautiful People in the June 2009 issue, making this month’s Casio endorsement particularly powerful. “Lili embodies style and fun,” said Roberto Alcazar, executive creative director for REVOLUCION, from the agency’s Miami photo shoot. “This makes her a perfect spokeswoman for these stylish, user-friendly cameras.”
Casio is reaching out to Spanish-preferring adults, nationwide, who are considering a digital camera purchase this month for Father’s Day and graduation celebrations. To that end, REVOLUCION developed a Spanish-language microsite, www.LaFlacaDeCasio.com, and dynamic web banners for highly-trafficked Spanish-language websites.
The Casio EX-S5’s 10.1 megapixel resolution maximizes image clarity. Other features include YouTube™ capture mode, which allows users to instantly record and upload videos, 3x optical zoom to minimize blurriness, and a wide 2.7 inch LCD screen. At only 0.7 inches wide, the EX- Z29 is a sleek and sturdy 10 mega pixel camera that shares many of the same features as the EX- Z29.
About REVOLUCION: REVOLUCION Hispanic BrandMakers is a full-service brand-communications agency headquartered in New York City with a West Coast office in L.A. Fully Hispanic-owned, this independent company enables brands to harness the awesome potential of the Latino marketplace to revolutionize category dynamics. Founded in 2000, REVOLUCION has received over 40 industry awards, making it one of the most recognized Hispanic agencies and Advertising Age has ranked the agency among the Top 20 Independent Hispanic Agencies in the U.S. for the past three years. More at www.revolucionnyc.com.
About Casio America, Inc. Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio strives to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com
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Award-Winning Agency Leads American Heart Association's NYC Awareness Program with Broadway's Tony and Grammy winning "In the Heights" and Amor 93.1 FM.
New York, NY (Feb 13, 2009)—The American Heart Association has selected independent communications agency, REVOLUCION, to conduct their premier Hispanic public relations initiative in the New York/metro area. The agency will oversee a program entitled HEARTS IN THE HEIGHTS, which promotes the American Heart Association’s movement, Go Red Corazón, with the support of Broadway’s Tony Award-winning Best Musical “In the Heights” and Spanish Broadcasting System’s WPAT-FM 93.1 Amor.
“Heart disease is the leading cause of death among Latinas and not enough of us know that,” says Damaris Lasa, Regional Director, Multicultural Media and Marketing for Heart Association. “REVOLUCION presented us with a PR program that will get Latinas to take notice and, we hope, make lasting lifestyle changes for their hearts.”
“In the Heights” performances between February 22 and 28 2009 will support Go Red Corazón with free giveaways and a special announcement by Tony Award nominee, Olga Merediz, who plays “Abuela Claudia”.
93.1 Amor, the number-one Spanish-language radio station for pop and romantic music, joins AHA in an effort to promote the cause. The station will feature interviews with cast members from “In The Heights” during morning show “Amor Temprano en La Mañana” to encourage audiences to make heart-healthy choices. 93.1 Amor will also give away tickets for “In The Heights” to its listeners.
“With the box office boom around ‘In the Heights’ and the loyalty of Amor’s Latina listeners, Go Red Corazón is poised to deliver a vital message about heart health to those who need this information most,” says Amy Gómez, Managing Partner, REVOLUCION.
On Friday, February 27, Ms. Merediz will join Darlene Rodriguez from WNBC’s Today in New York on WNBC and the Today show’s Hoda Kotb for the 2009 Go Red for Women Luncheon at the Waldorf-Astoria, where two tickets to “In the Heights” will be auctioned as part of the fundraising event.
The Hearts in the Heights program comes on the heels of the American Heart Association’s Casting Call event at Grand Central Station earlier this month, where former Mun2 host Julissa Bermudez joined Telemundo 47 anchor Odalys Molina to speak on behalf of the cause.
About REVOLUCION REVOLUCIÓN Hispanic Communications is a full-service brand-communications agency headquartered in New York City. Fully Hispanic-owned, this independent company enables brands to harness the awesome potential of the Hispanic marketplace and revolutionize their category dynamics. Founded in 2000, REVOLUCIÓN has received 44 industry awards to date. It is one of the most awarded Hispanic ad agencies, and in 2007, Advertising Age ranked REVOLUCIÓN among the Top 20 Independent Hispanic Agencies in the U.S. for the second consecutive year. More at www.revolucionnyc.com.
About Go Red Corazón® Go Red For Women and Go Red Corazón are the American Heart Association's solutions to save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. GoRedCorazon.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit http://GoRedCorazon.org or call 1-888-MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy's and Merck & Co., Inc.
About “In the Heights” “In the Heights” is a quintessential New York musical about a vibrant and tight-knit community at the top of the island of Manhattan. The music pulses with the hopes and dreams of three generations as they struggle to forge an identity in a neighborhood on the brink of transition. The production received 13 Tony Award nominations in 2008 and won four of the coveted awards, including Best Musical. The show made Broadway’s history as the first Latino-centric show written by a Latino to win the Best Musical Tony. About Spanish Broadcasting System, Inc. Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and operates 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish–language radio station in America, WSKQ-FM in New York City. The company also owns and operates http://www.LaMusica.com and Mega TV, a television operation serving the South Florida market, and produces live concerts and events throughout the U.S. and Puerto Rico. More at http://www.spanishbroadcasting.com.
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REVOLUCION WINS SILVER TELLY FOR AD COUNCIL PSA
Top Industry Award for Ad Council/AdoptUSKids Campaign Marks Agency's 8th Telly
New York, NY (July 23, 2008)---REVOLUCION, a leading Hispanic ad agency based in New York City, landed a Silver Telly Award for their Ad Council/AdoptUsKids spot. Less than 10 percent of entries are chosen as winners of a Silver Telly, the highest honor. This marks the eight-year-old agency's eighth Telly and the second award for the campaign, which received a Silver Creativity Annual Award in 2007. The spots may be seen at www.revolucionnyc.com.
Currently there are over 16,000 Latino children eligible for adoption in the U.S. foster care system. REVOLUCION created a multi-media campaign to encourage Spanish-speaking families and individuals to consider adoption from foster care system with a national call-to-action to "Complete a life. Complete your own."
"Adoption messaging has long been focused on creating an emotional connection to the children," says Federico L. Mejer, chief strategy officer at REVOLUCION, "but the adoption experience is also powerful for the adoptive parents We saw the most compelling approach as the one that focused on the parents' sense of fulfillment." The campaign urged adults to help "complete a life" by completing their dreams of starting or expanding a family.
For 29 years, the Telly Awards has recognized the finest in creative work and is one of the most prestigious distinctions in advertising and video and film production. Each Telly statuette is hand-made by the craftsman at R.S. Owens, the same firm that produces the Oscar and the Emmy Awards. Telly winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
"With 13,500 entries from all 50 states and around the world, this year's competition has been one of the most competitive and successful in the long history of the Telly Awards," says an award spokesperson.
About REVOLUCION: REVOLUCION Hispanic Communications is a full-service brand-communications agency headquartered in New York City. Fully Hispanic-owned, this independent company enables brands to harness the awesome potential of the Hispanic marketplace and revolutionize their category dynamics. Founded in 2000, REVOLUCION to date has received 44 industry awards. It is one of the most awarded Hispanic ad agencies, and in 2007, AdAge ranked REVOLUCION among the Top 20 Independent Hispanic Agencies in the U.S. for the second consecutive year.
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Media contact: Kerri Allen Director, Public Relations REVOLUCION 212.229.0700 x232 kerri@revolucionnyc.com
REVOLUCION PROMOTES AMY GOMEZ TO MANAGING PARTNER
New York, NY (June 18, 2008) — REVOLUCION, a full-service Hispanic brand-communications agency, today announced the promotion of Amy Gómez, Ph.D., to Managing Partner/Director, Account Services. Since 2004, Gómez has served as VP, Account Management for the New York City agency. Effective immediately, Gómez is a partner in the firm along with Chief Creative Officer, Alberto Rodríguez, and Chief Planning Officer, Federico L. Mejer.
“For four years now, Amy has been an insightful and consistent leader here at REVOLUCION. She has managed our leading accounts and has been a key to our ongoing success and growth,” Mejer said. “Amy deserves to be a partner and owner in this business.”
A multilingual executive, Gómez boasts more than fourteen years of agency experience in overseeing and developing Fortune 500 accounts. With an extensive background in account management and business development, Gómez has implemented multicultural marketing plans and strategies, led global teams and projects, and produced significant increases in revenue. The advertising trade media has identified Gómez as a woman to watch within the industry. Her many accounts with REVOLUCION have included HBO Latino, Palm Bay International, The Ad Council, Miller Brewing Company, Citibank and Latina Magazine.
“We have created a unique agency culture at REVOLUCION, one in which open dialogue fosters the development of truly great ideas.” she says. “I am honored to take on the additional responsibilities of Managing Partner in order to take the agency to the next level.”
Gómez began her career in multicultural marketing with Y A R Communications (now GlobalWorks) where she managed principal accounts such as Nike, Disney, and Lucent. She has been the force behind national and global projects for Merrill Lynch, AT&T, and State Street Financial. Gómez holds an M.A. from the University of Pennsylvania and a Ph.D. from Stanford University.
REVOLUCION is a full-service Hispanic brand-communications agency headquartered in New York City. Fully Hispanic-owned, this independent company enables brands to harness the awesome potential of the Hispanic marketplace and revolutionize their category dynamics. Founded in 2000, REVOLUCION to date has received 43 industry awards. It is one of the most awarded Hispanic ad agencies, and in 2007, Ad Age ranked REVOLUCION among the Top 20 Independent Hispanic Agencies in the U.S. for the second consecutive year.
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Media Contact: Kerri Allen REVOLUCION kerri@revolucionnyc.com 212.229.0700
"LA FLACA" STARS IN REVOLUCION AD CAMPAIGN FOR CASIO® Digital Camera Innovator Touts Slimmest Model with Lili "La Flaca" Estefan
New York, NY (June 12, 2008)---Lili Estefan, the beloved co-host of “El Gordo y La Flaca” (“The Fat Man and The Thin Woman”), is lending her slim frame to promote the launch of Casio’s EXILIM EX-S10 digital camera into the U.S. Hispanic market. The daily gossip program, “El Gordo y la Flaca” stars Ms. Estefan and Raúl de Molina and is Univision’s top-rated celebrity gossip show, marking its tenth anniversary this year. The Hispanic ad agency REVOLUCION saw a natural link between the two: the EX-S10 is the world’s smallest and thinnest 10.1 megapixel camera* and Lili Estefan is the Hispanic world’s favorite “Flaca”.
“I am so excited to be part of Casio’s first effort to reach out to the Latin community,” Estefan says. “I love to share my vacation photos on ‘El Gordo y La Flaca’, and this gives me an even better way to do it!”
The Hispanic world was introduced to Lili Estefan, niece of music producer Emilio Estefan, in 1986 when she joined the cast of "Sábado Gigante", the leading international TV program, with 80 million weekly viewers. A Cuban native, Lili Estefan has gained worldwide popularity during her career as an entertainer and model.
“La Flaca is the perfect spokeswoman for Casio,” says Alberto Rodríguez, partner and chief creative officer at REVOLUCION. “Pairing the Hispanic world’s most famous ‘flaca’ with the world’s thinnest 10 mega-pixel digital camera paves the path for Casio’s first steps into the Hispanic marketplace.”
Through a series of dynamic and rich media banners, La Flaca showcases different EX-S10 benefits. All of the banners drive prospects to a custom Spanish-language website designed and programmed by REVOLUCION: www.laflacadecasio.com. The site details the camera’s features and offers a store locator function to drive prospective buyers to retail tie-in partners Best Buy and La Curacao, the powerhouse electronics retailer in the Hispanic market.
The EX-S10 has entered the Hispanic marketplace just in time for the memorable occasions of Father’s Day and graduation, as well as the Christian celebration of Confirmation, which many Hispanic families celebrate.
At less than one inch deep, the incredibly slim camera is easy for people to carry and shoot spontaneous snapshots and YouTube™-friendly videos. The 2.7”-wide, Super Clear LCD screen delivers high contrast and brightness. The camera also features YouTube™ Capture Mode, Drag-and-Drop for iTunes™, 10-megapixel resolution, 3x Optical Zoom, Auto Shutter, and a Movie Button. For more information on the Casio EX-S10 series cameras and other Casio products, please visit http://exilim.casio.com.
About REVOLUCION: REVOLUCION is a full-service brand-communications agency headquartered in New York City. Fully Hispanic-owned, this independent company enables brands to harness the awesome potential of the Hispanic marketplace and revolutionize their category dynamics. Founded in 2000, REVOLUCION has received 43 industry awards to date, making it one of the most awarded Hispanic ad agencies in the country. In 2007, Advertising Age magazine ranked REVOLUCION among the Top 20 Independent Hispanic Agencies in the U.S. for the second consecutive year. More at www.revolucionnyc.com.
About Casio America, Inc.: Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio strives to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com. Casio is a registered trademark of Casio Computer Co., Ltd., Tokyo, Japan.
(*As of 1/6/08 for 10-megapixel-class digital cameras. Based on a Casio survey.)
Digital Camera Innovator Taps Award-Winning Agency
New York, NY (April 23, 2008)---Casio America, Inc. has selected independent agency REVOLUCION for its premier Hispanic marketing initiative. REVOLUCION will be responsible for an integrated advertising campaign promoting Casio's new digital camera, the EXILIM Card EX-S10, the world's smallest and thinnest* 10.1 megapixel model.
The award-winning communications agency will launch the multifaceted campaign during the "Dads and Grads" timeframe of May/June and the 2008 holiday season.
"To capture the growing power of the U.S. Hispanic market, we sought out the most agile and knowledgeable agency to lead the charge," says Sue VanderSchans, Casio America's Director of Strategic Communications and Marketing. "REVOLUCION presented us with an integrated, turnkey approach to bring this unique product to the market. We were impressed with their clear vision and deep understanding of the Casio brand."
Federico L. Mejer, Partner and Chief Planning Officer of REVOLUCION added, "Casio was the first electronics company to introduce a digital camera into the market, so we are particularly proud to be working with such an innovator We are very excited to lead Casio in this vital move into the Hispanic market."
This is the latest in a series of recent account wins for REVOLUCION, which include ACE Hardware and Cruzan Rum.
(*As of January 6, 2008, for 10-megapixel class digital cameras. Based on Casio survey.)
About Casio America, Inc.: Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio strives to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com
About REVOLUCION: REVOLUCION Hispanic Communications is a full-service brand-communications agency headquartered in New York City. Fully Hispanic-owned, this independent company enables brands to harness the awesome potential of the Hispanic marketplace and revolutionize their category dynamics. Founded in 2000, REVOLUCION to date has received 43 industry awards. It is one of the most awarded Hispanic ad agencies, and in 2007, AdAge ranked REVOLUCION among the Top 20 Independent Hispanic Agencies in the U.S. for the second consecutive year.
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Contacts: Kerri Allen REVOLUCION kerri@revolucionnyc.com 212.229.0700
Melissa Keklak Casio America, Inc. Mkeklak@casio.com 973.361.5400
New York, NY (March 18, 2008) — REVOLUCIÓN, a full-service Hispanic brand-communications agency, today announced the addition of two new members to its Account Services staff, Olga Alcázar and Jennifer Pérez. Both join the agency as Senior Account Executives, reporting directly to Amy Gómez, VP, Account Services. Ms. Alcázar will oversee the Palm Bay International account; Ms. Pérez is responsible for the HBO Latino and Cruzan Rum accounts.
“It’s been a very exciting six months of new business wins for REVOLUCIÓN,” said Gómez. “Olga and Jennifer bring a wealth of client service expertise to the agency and poise us for continued growth moving into 2009.”
Olga Alcázar began her marketing career representing the Madrid Chamber of Commerce and Industry as a foreign trade advisor, where she guided Spanish companies in exporting their products into the U.S. market. Following that, she joined the HBO Latin America Group as a research associate and later became an account executive for Bromley Communications, managing integrated promotional campaigns.
Ms. Alcázar graduated from Florida International University with a degree in International Business and Marketing. She is also a graduate of the Foreign Trade Program at the Center of Economic and Commercial Studies in Madrid.
Before joining the agency, Jennifer Pérez was an account executive at U.S. Concepts, where she oversaw the José Cuervo an Tanqueray accounts with an emphasis on national promotional tours. As a freelance event coordinator, she worked with radio stations WPAT-FM Amor 93.1 and WSKQ-FM La Mega 97.9 to help launch and execute the 2nd Annual Mega Estrella contest and other promotional events.
Ms. Pérez is an alumna of Phillips Academy Andover and has studied at both William Smith College and the John Jay College of Criminal Justice. She serves as events chair for the Young Executives for Success division of Dress for Success, for whom she oversees fundraising initiatives.
REVOLUCIÓN Hispanic Communications is a full-service Hispanic brand-communications agency headquartered in New York City. Fully Hispanic-owned, this independent company enables brands to harness the awesome potential of the Hispanic marketplace and revolutionize their category dynamics. Founded in 2000, REVOLUCIÓN to date has received 43 industry awards. It is one of the most awarded Hispanic ad agencies, and in 2007, Ad Age ranked REVOLUCIÓN among the Top 20 Independent Hispanic Agencies in the U.S. for the second consecutive year.
Contact: Kerri Allen Director, Public Relations 212.229.0700 x232 kerri@revolucionnyc.com
New York, NY (March 10, 2008) — REVOLUCIÓN, a full-service Hispanic brand-communications agency, today announced the promotion of Kerri Allen to Director of Public Relations. She will oversee the public relations management of the agency and its clients by developing and executing regional and national publicity plans. Ms. Allen will report to the agency’s Chief Planning Officer, Federico L. Mejer.
Kerri was integral to our public relations successes in 2007,” says Mejer. “We are pleased to elevate her role in the agency and share her expertise with our clients. Her understanding of both sides of the industry, as both a journalist and publicist, gives Kerri a unique edge in the industry.”
Ms. Allen began work with REVOLUCIÓN as a PR Account Executive, handling such accounts as HBO Latino and providing counsel to senior management on public relations matters. She previously worked as a freelance journalist, penning more than 200 articles on the arts and U.S.-Hispanic culture for The New York Times, Time Out New York, Latino Leaders magazine, and many others. From 2002 through 2005, Ms. Allen served as Assistant Director of Marketing and PR for The Shakespeare Theatre of New Jersey, where she created the Latino Initiative to reach the growing Hispanic demographic in northern New Jersey.
Ms. Allen received her degree in Spanish from Rutgers University, where she graduated magna cum laude. Post-graduate work includes study at Florida State University’s Center for the Study of Hispanic Marketing Communication and The New York Times Institute for Journalists. She is a member of the Hispanic Public Relations Association and the Public Relations Society of America.
Contact:
Well... me! Kerri Allen Director, Public Relations REVOLUCION 212.229.0700 kerri@revolucionnyc.com
REVOLUCIÓN WINS EIGHT DAVEY AWARDS SILVER AND GOLD FOR CELEBRATED HISPANIC AGENCY
New York, NY, January 8, 2008— REVOLUCIÓN Hispanic Communications has been awarded three Gold Davey Awards and five Silver Davey Awards for its work in 2007. Gold Awards were given to the campaigns for the TV, Radio and Print AdoptUsKids, Palm Bay International’s Straccali Tuscany and the Santa Rita’s Out-of-Home. Five Silvers were given for Palm Bay's Sam Telmo wine’s new packaging, Condesa de Leganza wine’s new packaging, Blue Fish “Go With the Flow” advertising campaign and an HBO Latino mobile billboard for Hispanic Heritage Month. These campaigns can be seen on the agency’s website at www.revolucionnyc.com.
The Davey is an international award honoring outstanding creative work from the best small firms across the globe. “David defeated the mighty Goliath with a big idea and a little rock. That is the sort of thing small firms do every day,” the award committee explains. “The Davey Awards honors the achievement of the creative ‘Davids’, where strength comes from ideas, intelligence and out-of-the-box thinking, not a giant’s bankroll.”
The 2007 Davey Awards committee received more than 4,000 entries from ad agencies, interactive agencies, design and public relations firms. The selection process was overseen by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from organizations such as AdWeek, Estée Lauder, MTV, Polo Ralph Lauren, Sotheby's, Victoria's Secret, Wired, Yahoo! and many more.
“REVOLUCIÓN was founded on the principle of producing great creative,” says chief creative officer Alberto Rodríguez. “We're small in size—not in capabilities or ideas—and we are extremely pleased to be so amply recognized by the Davey organization.” The Davey wins come on the heels of REVOLUCIÓN’s earning five Creativity Annual Awards at the end of 2007.
REVOLUCIÓN Hispanic Communications is a full-service brand-communications agency headquartered in New York City. Fully Hispanic-owned, this independent company enables brands to harness the awesome potential of the Hispanic marketplace and revolutionize their category dynamics. Founded just eight years ago, REVOLUCIÓN to date has received 43 industry awards. REVOLUCION is one of the most awarded Hispanic ad agencies, and in 2007, AdAge ranked REVOLUCIÓN among the Top 20 Independent Hispanic Agencies in the U.S. for the second consecutive year.
Contact:
Kerri Allen Director, Public Relations REVOLUCION 212.229.0700 kerri@revolucionnyc.com
REVOLUCION Wins Five Creativity Annual Awards
New York, NY, January 7, 2008—Revolución Hispanic Communications, a leading Hispanic ad agency based in New York City, has received five Creativity Annual Awards, a highly-coveted industry recognition. A Gold Award was presented for the agency’s consumer ad campaign “Go With the Flow” for Blue Fish’s Riesling. They scored three Silver Awards for an Ad Council-sponsored public service campaign for AdoptUsKids, Complete a Life/Completa una vida, for a print ad for Santa Rita’s Casa Real, and for Straccali Tuscany "Right Around the Corner" campaign. The fifth Creativity Award was granted for the independent agency’s promotional packaging of Condesa wines. These campaigns may be seen on the agency’s website at www.revolucionnyc.com.
“It is always gratifying to be honored by your peers in an industry filled with such creativity,” says Alberto Rodríguez, partner. “But more than that, the Creativity Awards validate the fact that we are reaching our goal of providing fresh, innovative campaigns that generate results for our clients.”
The Creativity Annual Awards is one of the longest-running international advertising and graphic design competitions. It is judged by a panel of advertising and design professionals who choose the best designs, advertisements, websites, and commercials from all over the world to be reproduced in the Creativity Awards Annual. This year’s competition saw entries from 29 different countries and 38 states. Revolución’s award-winning work will apear alongside other designs of the highest quality in a 400-page hardcover book distributed internationally by HarperCollins.
REVOLUCIÓN Hispanic Communications is a full-service brand-communications agency headquartered in New York City. Fully Hispanic-owned, this independent company enables brands to harness the awesome potential of the Hispanic marketplace and revolutionize their category dynamics. Founded just eight years ago, REVOLUCIÓN to date has received 43 industry awards. REVOLUCION is one of the most awarded Hispanic ad agencies, and in 2007, AdAge ranked REVOLUCIÓN among the Top 20 Independent Hispanic Agencies in the U.S. for the second year in a row.
Contact: Kerri Allen Director, Public Relations REVOLUCION 212-229-0700 kerri@revolucionnyc.com
The Advertising Council, The US Dept. of Health & Human Services (HHS), Adopt-US-Kids and REVOLUCION launch campaign to encourage Hispanics to Adopt Children in Foster Care.
NEW YORK, December 12, 2007
The Advertising Council, in partnership with the U.S. Department of Health and Human Services' (HHS) Administration for Children and Families (ACF) and the Collaboration to AdoptUsKids, announced today the launch of a comprehensive campaign designed to encourage Spanish-speaking families and individuals to consider adoption from the U.S. foster care system.
The new multi-media campaign, created by REVOLUCION Hispanic Brandmakers in NYC, includes Spanish television, radio, and print PSAs, and issues a national call-to-action for parents to adopt children by offering important, accurate information to the Hispanic community about the foster care system and the adoption process. The campaign emphasizes the message that families or individuals can achieve a sense of fulfillment by adopting a child through foster care. It also aims to significantly increase awareness of the need to provide loving, permanent families for children in the foster care system. (MORE)
PATRICIA KELPIE JOINS REVOLUCION AS DIRECTOR OF STRATEGIC DEVELOPMENT
Ms. Estefan was named one of People en Español magazine’s 50 Most Beautiful People in the June 2009 issue, making this month’s Casio endorsement particularly powerful. “Lili embodies style and fun,” said Roberto Alcazar, executive creative director for REVOLUCION, from the agency’s Miami photo shoot. “This makes her a perfect spokeswoman for these stylish, user-friendly cameras.”
REVOLUCION WINS SILVER TELLY FOR AD COUNCIL PSA
REVOLUCION PROMOTES AMY GOMEZ TO MANAGING PARTNER
“I am so excited to be part of Casio’s first effort to reach out to the Latin community,” Estefan says. “I love to share my vacation photos on ‘El Gordo y La Flaca’, and this gives me an even better way to do it!”
Olga Alcázar began her marketing career representing the Madrid Chamber of Commerce and Industry as a foreign trade advisor, where she guided Spanish companies in exporting their products into the U.S. market. Following that, she joined the HBO Latin America Group as a research associate and later became an account executive for Bromley Communications, managing integrated promotional campaigns.
Before joining the agency, Jennifer Pérez was an account executive at U.S. Concepts, where she oversaw the José Cuervo an Tanqueray accounts with an emphasis on national promotional tours. As a freelance event coordinator, she worked with radio stations WPAT-FM Amor 93.1 and WSKQ-FM La Mega 97.9 to help launch and execute the 2nd Annual Mega Estrella contest and other promotional events.
New York, NY, January 8, 2008— REVOLUCIÓN Hispanic Communications has been awarded three Gold Davey Awards and five Silver Davey Awards for its work in 2007. Gold Awards were given to the campaigns for the TV, Radio and Print AdoptUsKids, Palm Bay International’s Straccali Tuscany and the Santa Rita’s Out-of-Home. Five Silvers were given for Palm Bay's Sam Telmo wine’s new packaging, Condesa de Leganza wine’s new packaging, Blue Fish “Go With the Flow” advertising campaign and an HBO Latino mobile billboard for Hispanic Heritage Month. These campaigns can be seen on the agency’s website at www.revolucionnyc.com. 
NEW YORK, December 12, 2007