Our long-standing client Palm Bay International asked REVOLUCION to help win the import rights for Santa Rita, of one of Chile’s leading wine brands.

We quickly discovered that Santa Rita was lost on the shelf and rarely caught the attention of wine drinkers searching for delicious value-priced wines. By focusing on the brand’s saintly name we arrived at a universal truth about Santa Rita — its goodness. Our "Heavenly" approach has made Santa Rita a recognizable icon on the store shelf.

Palm Bay won the import rights and today Santa Rita is the top-selling 750ml Chilean wine in the U.S. Thank heaven.