Welcome to Book Jelly^TM ! It's often said that everyone confronts a defining moment at some point in their lives.  For some this defining moment turns out to be a guidepost directing them to betterment whereas others fail to capture the moment and are doomed. My defining moment came 3 years ago while flipping through the pages of 'Big Brands Big Trouble' - a book by positioning guru Jack Trout. Trout mentions in a paragraph  how some mammoth corporations lost their focus and consequently, their market leadership to small yet focused competitors. He encompasses the whole idea in one line - "It's better to be exceptional somewhere than be average everywhere." The moment I read it, I felt a lightening bolt strike me. The statement had a different context yet I could not decline its significance for ordinary mortals like me. If you fail to establish yourself in any one of your inherently stronger domains, you would wither away in the sea of sameness.The same statement has also been well captured by Gary Hamel - another prolific author who writes on strategy- it's called 'core competence'. Crux remains the same, however. Work on your strengths.Even if you don't have an expertise as of now, find one and work on it relentlessly. "Turn your passion into an empire!",  says Tom Peters. And here I am, in my endeavor to build something around my passion - Reading management literature.

Without ignoring the learning and wisdom one gets through practical experiences, let me, however, acknowledge that good books can shape up one's thinking and give a new direction to the existing intelligence. There should be no disagreement on the fact that original thinkers and geniuses are a rare breed. However, the fact also is that most people either pick up what others had started or they simply challenge or destroy the works of others before them. Like they say, true learning happens when you disassociate an idea from its source and make it your own. Again, not every business book needs to change the world or even teach us something radically new. If you glean even a couple of ideas from a business book, the purpose is served.  Book Jelly will endeavor to provide its patrons with every possible piece of information on business/management books. Book Jelly is unique from other bibliographic websites in that it is global in scope, has an independent, unique voice, is easy to navigate, has no membership fees, and appeals to a niche segment with a wide range of skill levels. Since my day job already provides me with an adequate living, my goal isn't to use this website to make myself rich; my hope, instead, is that you might be able to use it to increase your knowledge and clear your doubts.