Early this month, I attended a conference organized for Small and Medium sized businesses. The key theme of the conference was how to leverage Marketing to get more from the sales force. Before the kick-off, While powwowing with other attendees -most of whom were either owners or CEOs of their respective companies - I began to realize how underrated building ...
I was looking for Comedy Central videos online and I stumbled upon Yoram Bauman's oddball Economics 101 video. For those who always thought Economics a drab and a yawn-inducing subject, it's time you changed your perceptions a little. Bauman successfully injects a healthy does of humour into Economics. Check out the video and also visit www.standupeconomist.com ...
I have always found it enthralling when a producer/maker of boring products/services fights off the stigma of commodity and blandness with some innovative advertising and astute brand positioning. GoDaddy - web's biggest domain name registrar is a case in point. Think about it. There is noting oh-so-exciting about a website offering you the registration ...
I am not a great fan of TV Commercials. I believe most of the time, ads just kill the interest in a program and inadvertently, put the viewers off. Thank God, they invented Remote! I can't remember a lot many ads of late that truly captured viewers' imagination while pursuing the ultimate objective of selling them something. In a typical clutter-breaker ...
Eight years ago, long before Myspace, Facebook, and Linkedin created waves, there was a start-up called www.mbaasociation.org aka www.MBAA.org - a community-oriented website primarily targeted at MBAs. I became a member in 2003 while I was still at my B-school. In addition to being a community site, what set MBAA apart from other sites of its ilk was ...
Eight years ago, long before Myspace, Facebook, and Linkedin created waves, there was a start-up called www.mbaasociation.org aka www.MBAA.org - a community-oriented website primarily targeted at MBAs. I became a member in 2003 while I was still at my B-school. In addition to being a community site, what set MBAA apart from other sites of its ilk was ...