Client Clips

'To expand our reach into the mid-market, we had to alert and educate the telecom consultant channel. ChannelStrength taught us how, engaged us with the right consultants and continues to support us every step of the way.'

 

                     - Mark Harris, Exec. VP

                       CallTower

 

'When it became clear to us that consultants were playing an influential role in the field with our partners - and their clients - we deployed ConsultantReach services to acquire and nurture the right consultants for our program.'


Sandy Hill, ShoreTel

Director, Channel

A service offered together with The Brookside Group.

 

ChannelStrength — building on more than 10 years of ongoing rigorous research and database management from The Brookside Group — will help you generate qualified new sales opportunities through the influence and recommendations of independent telecommunications consultants.

 

Independent telecom consultants number in the many thousands and are those retained by your end user prospect to help assess, identify and optimze communications solutions. It's estimated that they directly influence as much as 25% of total telecom equipment and network services sales to the enterprise and SMB markets. Their independence - they do not formally represent the vendor in any way - makes them then, a  unique 'influence' channel to market.

To enable your sales teams to leverage this community, we build, manage and measure this highly cost effective channel to market, including identifying, qualifying, acquiring and engaging the more active and influential consultants in your served markets.