Pitch, Package, Partner: How to Land Deals with Big Brands
 | Thursday, May 13, 2010 | 6:30PM -8:30PM
Event Host: First Round Capital
217 Second Street, 5th Fl, San Francisco, CA (map) |
This event is SOLD OUT! Tickets may be available at the door if space allows.Landing a deal with a big name brand could mean instant-fame for your startup. From massive distribution opportunities, to boosting your credibility and cool-factor, inking a deal with a successful brand is on many startups' wish lists. On the plus side, innovative startups can bring a lot to the table when it comes to helping brands increase consumer reach and engagement in our increasingly digital world.
Many consumer brands have experimental marketing budgets to try their hands at virtual goods, casual gaming, social media promotions, interactive advertising, and more; and you could get your hands on a slice of that pie. But how do you get your foot in the door, what are brands looking for, and what does a 'good' deal look like?
SPEAKERS:
Bonin Bough, Global Director of Digital and Social media , Pepsi Co.
Tim O'Brien, VP Business Development, Tapulous
Keith McCurdy, CEO, Co-founder at VivatyKevin Dasch, VP Finance & Business Development - IMVU MODERATOR: Mark Silva, Founder, Real Branding
In this Strategy Series, we'll talk to brand representatives about how you can call them a "partner" and land a deal that's as good for you as it is for them.
- What are brands looking for: Engagement? Innovation? A new audience?
- Negotiating power: What can your startup bring to the deal?
- Getting in the door: How does a scrappy startup like me land a meeting - and who's the best exec to talk to?
- Culture Clash: How to find balance between your fast, scrappy startup and the large corporate giant.
- Inking the deal: From licensing to revenue-share deals - what do deals look like, and how you can avoid getting burned.
