Brought to you by the team who produces Startonomics and Dealmaker LA, this hands-on “workshop-style” event will allow entrepreneurs to drill down on the key issues we face when laying the foundation to build and fund their company.

THIS WORKSHOP EVENT IS NOW SOLD OUT!
Tuesday October 6, 2009 | 12:30pm - 6:30pm
Microsoft LA | 333 S. Grand Ave. 33rd Floor, Suite 3300 | Los Angeles, CA 90071 (map)
Parking Location and Instructions: Refer to bottom of this page.

SPEAKERS:

Albert P. Asatoorian, Stubbs Alderton & Markiles Bradley D. Schwartz  Partner, Strategic Law Partners Charles Halloran, Attorney, KPPB Christian Scognamillo, Stubbs Alderton & Markiles Dan Gould, VP Technology, Fox Interactive Media Dave McClure, Founders Fund Daniel C. Burnham, Partner, Strategic Law Partners Frank Addante, CEO, Rubicon Project Jason Nazar, CEO, DocStoc

Neal Hansch, Principal, Rustic Canyon Partners John Suh, CEO, Legal Zoom Kent Goldman, Principal, First Round Capital Jeff Tinsley, CEO, Mylife Mark Suster, Partner, GRP Partners Richard Wolpert, Partner, The Mailroom Fund Scott Alderton, Stubbs Alderton & Markiles Seth Sternberg, CEO, meebo William Quigley, Partner, Clearstone Ventures

SESSIONS:

12:30PM: Registration

1:00PM: Opening Keynote: Funding Facts from A-Z
Speaker: Dan Gould, VP Technology, Fox Interactive Media & Founder of Newroo

1:35PM: How to Pitch a VC (aka: Startup Viagra!)
Speaker: Dave McClure, Founders Fund

1:45PM: Romancing the Deal: Getting to “I do” And Getting What You Want
Only fools rush in to venture money, and for good reason – underestimate the bargaining power of your target investor, and you may just end up with a broken heart. Before you jump in, you need to understand the strategies and tactics of negotiating a funding round and it starts with the first date.

• Room 1 (VC Perspective): Mark Suster, Partner, GRP Partners
• Room 2 (Founder and Legal Perspective): Charles Halloran, KPPB & Seth Sternberg, CEO, meebo

2:15PM: Determining Need vs. Greed
We've all heard the horror stories of taking too much funding and diluting your value. This session will help you determine how much financing you actually need, explore alternative financing options every entrepreneur should consider, understand the investor’s math, and protect your (ass)ets along the way.

• Room 1 (VC and Legal Perspective): Neal Hansch, Rustic Canyon Partners & Scott Alderton, Stubbs Alderton & Markiles
• Room 2 (Founder and Legal Perspective): Charles Halloran, KPPB & Dan Gould, VP Tech, Fox Interactive Media

2:45PM: Equity Structure
Equity structure is one of the most important and most misunderstood factors of starting a company. How should you divide equity among employees, and even more importantly, how can your equity structure affect your legal rights, venture outlook and exit?

• Room 1 (VC and Perspective): Dave McClure, Founders Fund, & Albert P. Asatoorian, Stubbs Alderton & Markiles
• Room 2 (Founder and Legal Perspective): Bradley D. Schwartz  Partner, Strategic Law Partners  & John Suh, CEO, Legal Zoom

3:15PM: Networking Break

3:45PM: Team, Board, & Advisor Compensation
How can you determine the right combination and levels of compensation plans for your team, board and advisers? What are the legal landmines and loopholes you should know about? We'll help you understand the ins and outs of incentive plans and choose the right mix for your start-up.

• Room 1 (VC and Legal Perspective):  Charles Halloran, KPPB & Kent Goldman, Principal, First Round Capital
• Room 2 (Founder Perspective): Jeff Tinsley, CEO, Mylife

4:15PM: Term Sheet Negotiation
Think you've mastered the term sheet? Think again. In this session you'll get to walk through an actual term sheet with a VC,  entrepreneur, and lawyer to find the quick sand and learn how to get around it.

• Room 1 (VC Perspective): Richard Wolpert,Partner, The Mailroom Fund & Christian Scognamillo, Stubbs Alderton & Markiles
• Room 2 (Founder & Legal Perspective): Dan Burnham, Strategic Law Partners & Frank Addante, CEO, Rubicon Project

4:45PM: Working with Investors, Advisors & your Board: What to Watch Out For
In the beginning, everything is happy-go-lucky...until something goes wrong. Now that you have investors, you have more responsibilities and managing this relation is much like a marriage - learn what's expected by investors and advisors - and in turn what you can and should expect from them.

• Room 1 (VC & Legal Perspective): Dan Burnham, Strategic Law Partners & William Quigley, Partner, Clearstone Ventures
• Room 2 (Founder & Legal Perspective): Jason Nazar, CEO, DocStoc

5:15PM - Onward... Cocktail Reception hosted by Microsoft
Nick & Stefs | 330 S. Hope St, Los Angeles, CA 90071
Note: Venue shares the same property as the Microsoft office; in the atrium (outside of the office building)


PARKING LOCATION & INSTRUCTIONS:
Parking will be hosted for this event at Joe’s Auto Parks (Lots 220 & 240) located at 220 S. Hope & 240 S. Hope, Los Angeles, CA 90071 (on the corner of Hope and Gen Thaddeus Kosciuszko Way). Park in either lot and we will validate. You will need to pay a parking fee of $12.00 (check or cash only) for the full day. Joe’s Auto Parks will reimburse you at the end of the event upon receipt of the validation.

PHOTOS FROM STARTONOMICS LA (FEBRUARY 2009)