Small Business Website Usage Study 2010
The first annual Small Business Website Usage Study is an in-depth analysis of small business activity, behaviors and engagement with their business websites. The study is based on observations of over 100,000 SiteKreator small business accounts between January - December 2010.
Business Categories: SiteKreator randomly selected 5,000 of their 100,000 accounts and then used Amazon Mechanical Turk (MTurk) to crowd source the individual website reviews. Each website was reviewed by a minimum of two independent auditors.
Traffic and Usage: SiteKreator analyzed their log files for the 12 months of 2010, combining the traffic, taking into account all of the different domain names under which a given site was hosted.
Social Network Usage: SiteKreator used the information in their database showing the number of websites that have installed their Facebook
List of Tables
The demographic profile is a random sample of representative U.S. small businesses.
54% of small businesses update their websites less than 0.5 times a month. This includes content changes, adding applications, photos, news items, promotions, etc.
Unique Visitors Per Month: compiled by the number of website updates
Small businesses who update their website more than five times per month have +300% more website traffic than those who do not.
Although there is much buzz about the adoption of social networks among small businesses, the vast majority are not using it in conjunction with their business website. Of those small businesses who are integrating social networks into their business website, Facebook is the preferred platform.
Unique Visitors Per Month: compiled by social networks and adwords usage
Small businesses who do engage with social networks see a +400% increase in the visitors to their website as a direct result of the social networking platform. Facebook has the most impact on traffic; and the addition of Twitter appears insignificant when compared to Facebook alone.