Jason Knapp
Internet Marketing & Online Business Professional
A results-producing Internet Marketing & Business Development Professional with a proven record of accomplishment. I bring start up drive with Board Member experience which helps me to understand the critical business issues faced by most technology companies today. My creative upbringing & corporate experience often bring a unique perspective; one that usually provides positive results.
Having built online products from concept to completion, I have the attention to detail that is required in order to succeed. I bring solid leadership skills, the ability to build and guide top-performing sales, marketing and product development teams and a positive attitude that is contagious.
PROFESSIONAL EXPERIENCE
McGraw-Hill Broadcasting
Digital Product Manager
2009 - Current
Binary Pulse
Local Marketing Specialist & SEO Consultant
2009
WebVisible
Local Marketing Specialist & SEO Project Manager 2008
WebVisible is the leading name in local interactive advertising, providing world-class services and solution including: Search engine marketing, banner campaigns, Pay-per-click management, call tracking and other ROI measurement tools to help local businesses navigate the complexities of online marketing. WebVisible partners with small businesses by providing a turn-key, fully managed, and integrated online marketing solution with predictable pricing and guaranteed results.
My charter initially was to optimize existing landing page templates and create organic traffic; effectively lowering their cost per click (CPC). In doing so, I created two new landing page templates emphasizing local business attributes and SEO friendly navigation which has created the desired organic traffic along with improved response rates with higher click through rates and conversions.
Additionally I developed their Local Listing Submission product, which submits business data to multiple search engines & directories simultaneously in the correct format, a process which until now has been done manually at WebVisible.
Accomplishments:
- Optimizing Local Landing Pages - author.
A Complete competitive matrix of the local search market, SEO for Local business best practices & recommendations, suggested tools and additional tips geared to local businesses.
- Documented and field mapped the submission process of local business information including: Over 3500 industry categories, paid and non-paid data fields collected by Google Maps, Yahoo Local, Local.com, YellowPages & Superpages.
SEO Inc.
Senior SEO Consultant 2007-2008
SEO Inc. is an industry leading provider of Search Engine Optimization (SEO), Pay-Per-Click (PPC) Management organization and web site optimization services. Using only best practices SEO Inc. helps clients achieve high rankings for keywords on search engines such as Google, MSN, and Yahoo!
As a SEO Consultant I am responsible for attracting new business while maintaining an existing portfolio of business. Effectively communicating new services or methods to improve client rankings and overall strengthening the relationship with SEO Inc. Other facets of my role include, prospecting new accounts via email & outbound calls, developing proposals, and identifying new revenue opportunities.
Accomplishments:
- Created additional revenue opportunity by introducing contextual ads for existing clients.
- Created additional revenue opportunity by introducing private label PPC search for SEO Inc and clients.
- Automated the Proposal generation process, saving countless hours of administrative work.
- Created marketing material previously unavailable to sales team.
NetVis.com
Vice President: Business Development 2001-2007
Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with Search Partners, Traffic Partners, PPC Clients, & employees at all times. Play integral role in product development activities including: new product concept, design, feature sets and branding strategies. Prepare and manage $1-million+ marketing budget.
Accomplishments:
- From $0 to $10M in annual revenue without investment capital
- Created traffic partner program for Parked Domain holders
- Concept to Completion: Tizzo.com - PPC Meta Search property
- Concept to Completion: TelaTALK - VOIP with integrated Search
- Concept to Completion: (Sircle) - Social Bookmarking
Commerce5 - previously Aqueduct
Strategic Sales Manager 2000-2001
Outsourced E-commerce solution provider to large brand name manufacturers. Strategic and consultative selling at the CEO/CFO level. Extensive market and business analysis is done for each client to insure the client and solution are a fit.
Accomplishments:
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Accounts: Compaq, Minolta, Sharp, Toshiba, Port, InFocus & Fujitsu
Savory Telecom
Director of Sales 1998-2000
Telecom Billing & Reconciliation Software Sales and Services to Call Centers and Telecom Resellers. Developed a modular business plan with three distinct business units: Telecom Consulting Services, Telecom Billing & Reconciliation Software, Telephony Hardware and Switching Technologies which strategically supported one another through overlap and synergy.
Accomplishments:
- Assisted in the seed capital raise of over $6 Million
- Sold and managed large accounts: Alaska Airlines, Marriott Worldwide & Day Runner
- Able to recognize over $1Million in telecom over-billing for clients
Sage Software / Best Software / State of the Art
Regional Sales Manager 1993-1998
Sage is a leading supplier of business management software and services to 5.2 million customers worldwide. Software is sold via a global network of 23,000 resellers & 40,000 accountants. As Regional Manager I was responsible for $22M sales quota and all accounts east of the Mississippi River - 5000 in all. I managed a team which consisted of 4 Account Managers, 4 Sales Support Representatives, 1 Business Development Manager and 3 Regional Sales Representatives. I held seminar presentations & product demonstrations at user groups, trade shows and executive briefings throughout my territory and personally worked with accounts to build lead generation programs and to provide marketing assistance. In addition I was a pre-sales contact for all MAS 90 evolution II, MAS 90 for Windows, MAS 90 for UNIX, Business Works and Acuity SQL Financials.
Accomplishments:
- Consistently achieved over 100% annual quota of over $22Million in sales
- Awarded Top Overall Software sales revenue generator for 1996 & 1997
- Promoted from Account Manager to Regional Sales Manager - 1996
- Promoted from New Business Account Representative to Account Manger - 1994
- Promoted from After Market Representative to New Business Account Representative - 1994
- Promoted from Special Offer Representative to After Market Representative - 1993
EDUCATION & MEMBERSHIPS
Academy of Television Arts & Sciences
Interactive Media 2004, 2005, 2006, 2007 & 2008
Saddleback College - Mission Viejo, CA Associate Degree
