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Application Brief and Other Articles

AL Xerox Article.pdf 20.6KB 2006/03/19 13:22
Variable.pdf 44.6KB 2006/03/19 13:27
Variable Data Art. Part 2 67.8KB 2006/03/19 13:28
SWGraphics 7 2000.pdf 417.7KB 2006/03/19 13:30

  • The AL Xerox Article is an application brief published by Xerox for which I developed most of the editorial content.
  • The Variable and Variable Data Art. Part 2 PDFs are actually parts one and two of a two-part article series that appeared in the newsletter of the Arizona Direct Marketing Association.
  • The SWGraphics 7 2000 was written for Southwest Graphics. It discusses the approaches of various well-known area graphic designers to the process of creating graphic impact for clients in a multi-media business environment.

 

The purpose of these article was to increase the visibility and profile of Access Laserpress in the graphics and direct marketing communities.  All of the articles were created while I was an employee of Access Laserpress. They were subsequently used in various marketing communications and public relations programs; they also appeared on the Access Laserpress website, I believe.