TV SPOT: 30 SECONDS
PRSA LITERACY CAMPAIGN
Title: "Learn to read, and you'll never be in the dark again."
| AUDIO | VIDEO |
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| 1. Dumb. I knew I was dumb. Cause I couldn't read. | 1. Gas station. Speaker stands in full shadow. |
| 2. Never had a decent job. Couldn't even read street signs.Sure, I got by. Lived like a smart dog. Stayed near home. | 2. Gestures with clip board. |
| 3. Then I heard about AZ-ALL. Got free private tutoring. Changed my life. | 3. Moves forward in shadow. |
| 4. Learn to read and you'll never be in the dark again. | 4. Steps into daylight. |
| 5. Hey John. Says here this car needs an oil change. What're we waiting for? | 5. Walks to other mechanic. |
| 6. For free, private tutoring, call AZ-ALL: 1-800-1231-2422. | 6. Super |
This spot, in conjunction with other efforts, earned BEST CAMPAIGN in a national Public Relations Society of America public service advertising competition.