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TV SPOT: 30 SECONDS

PRSA LITERACY CAMPAIGN

Title: "Learn to read, and you'll never be in the dark again."

 

 AUDIO VIDEO
1. Dumb. I knew I was dumb. Cause I couldn't read.

1. Gas station. Speaker stands in full shadow.

2. Never had a decent job.  Couldn't even read street signs.Sure, I got by. Lived like a smart dog. Stayed near home. 2. Gestures with clip board.
3. Then I heard about AZ-ALL. Got free private tutoring. Changed my life. 3. Moves forward in shadow.
4. Learn to read and you'll never be in the dark again. 4. Steps into daylight.
5. Hey John. Says here this car needs an oil change.  What're we waiting for? 5. Walks to other mechanic.
6. For free, private tutoring, call AZ-ALL: 1-800-1231-2422. 6. Super

 

This spot, in conjunction with other efforts, earned BEST CAMPAIGN in a national Public Relations Society of America public service advertising competition.