Splitting Your Opt In List

   We all know how important it is to have an opt in list, right? Well, did you know that it is just as vital to know when to break your opt in list up?

   It isn´t enough to just gather a list of emails and keep sending them newsletters, affiliate links and assorted promos. No, you need to actively monitor and manage your opt in list if you want to get the maximum benefit out of it.

   When you´re first starting out, it´s perfectly fine to have just one opt in list. You are new, your subscribers are new, and you´re all starting off from basically the same place. There are myriads of ebooks and articles out there that tell you how to market to your targeted subscribers . I know because I wrote some of them! ;)

   If you successfully market great products to your subscribers, it´s inevitable that some of them will become customers. That´s exactly what you want, of course, but here´s where most marketers mess things up. They continue to send their emails, same as always to their same old list.

   That might not sound so bad, but you need to remember that you already have active clients on that list now. So, you don´t need to sell to them the same way as you need to sell to your non-customer subscribers. It´s time to break up your opt in list.

   This is where you might find a good autoresponder service like Aweber is a better match than one of the cheaper or even free ones. You want the ability to maintain several lists under one account so you can send out things like your monthly newsletter to all of them without problems. At the same time, you want to be able to send out messages to highly targeted portions of your opt in list, such as your new clients.

   With a divided list, you can continue to sell your subscribers who haven´t yet bought on your products, while those who have already purchased get special treatment. You can promote higher-value items to them as well as offer them better specials and package deals.

   One very much appreciated manner to introduce your newest clients to your second list is to send them a free bonus. This is your thank you for buying. It can be a short report, a free script or anything that can be instantly downloaded. Your clients, who already trusted you enough to buy, now feel even more loyal!

   Splitting your opt in list allows you to change tactics with each group. For example, you might try to convince your regular subscribers to buy a five dollar report from you. Since it isn´t a very expensive purchase, more people will buy it than say a $100 item. Once they have bought the report and have seen that you provide quality content, they are more interested in your higher-end products.

   So, now, you can promote more expensive products and services to your customers. It´s a great way to slowly build trust and to make sure that you are taking full advantage of your subscribers and opt in list. Try it today and watch your conversions rise.