What is an Opt In List?

  An opt in list is basically just a list of email addresses. The owners of the addresses have "opted in" to be on the list.

  An opt in list is one of the best ways to bring visitors back to your website, sell your products and promote services. The names on your list have already indicated their interest, so selling to them is a lot easier than trying to sell to someone on the street.

  Experts say that clients need to see an ad at least 7 times before they act on it. Now how are you going to get your ad in front of a visitor 7 times if they never return to your website? If you have their email, you can send them the ad along with useful, interesting information!

  Simply put, if you don't have an opt in list, you will never reach your full earning potential. If you own a website, you need an email list. It's that simple.

  How do you go about getting this opt in list going? That's the tricky part. It all depends on your website theme, really. You might want to offer a newsletter that you send out one a month, or weekly. This works best for content sites, although some purely promotional sites have also made use of the newsletter idea.

  Another great idea is to offer a free product (info products are best . . . ebooks, reports, white papers, etc.) in exchange for an email address. Everyone loves to get something for free and most people are more than willing give you their email address for a free book!

  In order to start an opt in list, you need a way to store the email addresses and preferably a way to send out mass emails, since it can get pretty complicated sending updates to thousands of people at a time! The best way to do this is by using an auto responder.

  You can find free auto responders, but you get what you pay for. A reasonably priced one that offers plenty of useful features is Aweber.

  With an auto responder, you can automatically collect email addresses and send out emails to everyone on your opt in list as often as you choose to. You could use a mailing list compiler, but most auto responders nowadays are equipped to store your opt in list as well as deal with emails.

  An opt in list is the best way to go if you are serious about making money online. It's easy to set up and for the amount of potential clients you gain, well worth the few dollars you'll spend on an auto responder.