Pacific Coast Research, Inc.

"Putting Intelligence into

Business Intelligence"

(Corporate Economist, Japanese automaker, 2005)

 

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Welcome to Pacific Coast Research Inc.,

an award winning predictive modeling expert and business analytics firm with Fortune Global 100 clients.

 

If you are like many of our clients, you are frustrated with using data to improve business performance. You know the answer lies in the data, but where?

 

You likely have asked yourself, why has it been so difficult to find the right “secret formula” - analytics and algorithms - that can turn data into powerful information. You know that there are no quick fixes, which, in fact, can be quite comforting, because if it were too easy, anyone, like your competitors, could do it and beat you at your own game.

 

How we can help

We don’t reinvent the wheel. We borrow from Peter Drucker, who taught how converting data into actionable information requires knowledge. Think of us as an “M&M” factory, specialized in constructing causal Models and Metrics or “secret formulas” through the application of scientific knowledge and industry best practice.

 

M&Ms provide you with a blueprint of how to get from A to B, quantifying how decision levers affect performance parameters:  Does it really pay to advertise instead of discounting to increase sales by 10%   …   The answer is likely in your data.

 

How clients benefit

While every problem has its unique twists and turns, you can benefit from our expertise accumulated over nearly 2 decades helping Fortune Global 100 firms in these areas:

  • New & Smart Products - Focus on customer fit, value & meaning, usage and satisfaction.
  • Services & Platforms - Focus on customer acquisition, engagement, subscriptions, and personalization.
  • Marketing & Sales - Focus on effectiveness and precision, such as in marketing mix modeling.

 

Quite a few executives have also used our quantitative modeling expertise to verify RoI estimates, business cases and investment decisions - just to be on the safe side.

 

"The Model & Metrics Advantage" (Interview with Chris Langdon, President, PCR, SAP Info, January 2007)

 

What makes us different?

  • Services:  M&M focus, award-winning results, proprietary tools, "soup to nuts" craftsmanship and total quality service.
  • Clients:  A proven track record and success stories for executives at Fortune Global 100 firms.
  • Knowledge:  The right mix of original scientific research and industry best practice.