Pacific Coast Research, Inc.

"Putting Intelligence into

Business Intelligence"

 


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Industry Experience  +  Original Scientific Research  =  Knowledge Advantage 

Our approach is simple:  Instead of reinventing the wheel, we decompose a problem into what is already known and what isnít. Then we quickly focus on solving the unknown. This plays to our research strengths, because knowing what is known and investigating the unknown is at the heart of good scientific research.

 

We continuously invest and engage in scientific research and application in field projects (-> E-Biz Institute).

 

Our insights and results have been published in peer-reviewed academic journals, including Communications of the ACM, Harvard Business Review and IEEE journals (-> Publications).

 

Our insight and work has also been reported in the news media, such as in The Economist, The Wall Street Journal, Frankfurter Allgemeine Zeitung and Handelsblatt (-> In the Press).


Customerology - Collecting the dots, then connecting the dots