EMEA (Europe, Middle East and Africa) has become a key IT market with nearly the same revenue potential as the US. However, it is also a complex market. Besides the large number of countries and many regional differences, IT Infrastructure, Software Virtualization and Cloud Computing are relatively new markets with a high speed (sales) cycle and a lot of movements like mergers & acquisitions. To be successful in such a market requires a unique skill set combined with expert knowledge and experience. NovoQuest not only has a complete vision on this market, but also fully understands that your business is unique. A commonality between companies in this market is the - now more than ever - urgent need to minimize risk and maximize results at the same time. Our services are all focused on achieving that for you.
The Building Stones to your success
To enable the best result, we offer services - called 'Building Stones' - which can be combined with each other to ensure the perfect fit with your needs. To make it even easier, we created three categories of services to choose from: Business, Channel and Marketing. Every Building Stone within these categories can be combined for the best fit. We would love to discuss the optimal combination of our categories and Building Stones for your company!
 | It does not matter if you are a start-up, a growing, re-starting or existing company, from time-to-time reevaluating your business strategy can be worthwhile. Especially in the ever-faster-changing world of technology your company needs to play a leading role in trends and movements to ensure you deliver the best suited solution now and in the future, without comprising on company philosophy and quality.
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| Your strategic decision has been made: the time is right to enter the EMEA or European market. It could also be that you have already entered the market and signed up a few early stage partners, but are looking to expand or formalize your channel efforts and offers. Either way, besides the obvious challenge around performance and costs, determining the best and most successful road-to-market for your company is highly important.
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 | Marketing Excellence |
The road to your successful market entry
Every new emerging startup will go through three critical phases of their company: The Incubation phase in which you will determine your business goals and the desired outcome, the Readiness phase in which the first steps are being made into the market and the Execution phase in which the real growth and development of your solutions will materialize towards your envisioned markets. NovoQuest is able to help you in all of these three steps in order to establish and accelerate a successful market, depending on your specific needs.
| The incubation phase is critical to the success of any emerging software vendor, it is important to ensure that goals and desired results have been clearly defined, communicated and understood. We can provide Business Orientation leadership in guiding the management of your organization to establish the go-to-market goals and strategize on how best to convert the vision into a reality within the market. | As your organization moves from incubation to the market ready phase, we can work closely with your team - or be your virtual team - to help structure the Channel Development foundation to enable successful execution of the determined vision and achievement of your channel business objectives. In this phase you should also start preparing for the Marketing Excellence needed.
| Directing the acceptance of your solution through a channel requires an engagement and execution strategy that includes building awareness and transferring knowledge. With the Marketing Excellence category a sustainable market penetration can be realized. In this phase a pragmatic hands-on approach is required which can be achieved by our Channel Development service to enable and accelerates sales. |