Los Consejos de Ace
(Ace Helpful Tips)

“Los Consejos de Ace” was Ace Hardware’s first Hispanic-focused PR program. To hammer home Ace's "helpful" message, four Spanish-language tip sheets on safety and home improvement were distributed to Hispanic media in 5 key DMAs.

Ace's Consejos Para Cuidar del Planeta ("Go Green" Tips) came as a breath of fresh air to the media, who clamored for in-culture and in-language environmental advice! Ace reps shared their consejos on NBC's Telemundo 52 in Los Angeles, in La Opinión, the nation's most-read Spanish-language newspaper, and on WALO-AM in Puerto Rico.

Overall, the Consejos de Ace program garnered nearly 15MM media impressions and an AVE of over $115K.