Complete una vida. Completa la tuya.

(Complete a life. Complete your own.)

There are more than 16,000 Latino children in the U.S. Foster Care system today.

Working with The Ad Council, U.S. Department of Health and Human Services and Adopt-US-Kids, REVOLUCION developed a campaign to motivate adults to adopt children from foster care. From a different perspective.

Adoption campaigns have traditionally used a heavy dose of guilt and a “do it for the kids” message to motivate adoptions. But talking to prospective Latino parents led us to a fresh, new insight: helping kids was important, but what truly motivated parents was realizing their dreams of having a family. Adopting a child would make their lives complete. Not the other way around.