For press inquiries about the agency or its clients, contact:
Kerri Allen
Director, Public Relations
212.229.0700 x232
kerri@revolucionnyc.com
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Alberto Rodriguez
Founder
1968–2009
For nearly 20 years, Alberto surprised and delighted both consumers and clients with his award-winning vision. As Creative Director at Hispanic Marketing Services (HMS) in Miami, he led his group to big wins including Entenmann's, Coca-Cola, and Seagrams. His unique brand approach caught the attention of an NYC startup that quickly recruited Alberto to their team.
Seven years later, The Vidal Partnership became one of the largest Hispanic ad agencies in the country. There, Alberto worked with colleague Federico Mejer on Jack Daniel's, Heineken, Avon, Buick, McDonald's, ESPN, The Travel Channel, and more. He developed award-winning campaigns for HBO, Chase, NYNEX and many others.
In 2000, Alberto and Federico joined forces to create REVOLUCION and guided the agency and its clients through numerous award-winning campaigns. Alberto's keen understanding of client challenges and his revolutionary creative vision gave clients the creative edge to break through, get noticed, and change the way consumers interact with their brands.
Alberto served as a guest lecturer at New York's Fashion Institute of Technology (FIT) and was a sought-after judge for leading creative competitions such as the ADDY Awards, the Effie Awards, The Telly Awards, The Best of New York, among others.He is, and will always be, greatly missed. |
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