Casio was ready to launch its Exilim S-10, the world's slimmest 10 mega-pixel digital camera, in the Hispanic market.

They chose REVOLUCION to make Latinos fall in love with this slim, sexy powerhouse of a camera. We identified Univision TV star "La Flaca" ("The Thin One"), as Casio's picture-perfect spokeswoman.

"REVOLUCION presented us with an integrated, turnkey approach to bring this unique product to the market," says Sue VanderSchans, Casio America's Director of Strategic Communications and Marketing. "We were impressed with their clear vision and deep understanding of the Casio brand."

And we knew that there was no one better to introduce the slender camera to style-conscious Latinos than the most famous and beloved celebridad flaca: Lili Estefan, of Univision’s top-rated “El Gordo y la Flaca” entertainment variety show.

In print, out-of-home, online and in-store, “La Flaca” praised the many virtues of her favorite Flaca—the Casio Exilim S-10.

La Flaca adapts to any situation. Even if you move, you always look good.