REVOLUCION was invited to join the 2010 Celebrate México Now team to provide bilingual publicity services—with a focus on the culinary elements of the festival, including Authentic Mexican Restaurant Week—and to secure overall feature coverage about the festival.

We cast the net far and wide across the city, inviting key reporters and editors from the Hispanic and general market to attend food-related festival events as VIPs and offered up interviews with chefs and restaurant owners.

The unique culinary offerings of the festival caught the attention of New York’s leading outlets including The New York Times, New York Magazine, Time Out New York, The Village Voice and WNYC. Latino blogs, including Beyond Burritos and Noche Latina, gobbled up the news and published feature stories about the festival with a focus on food.

Coverage garnered more than 4.6 million media impressions for the 2010 festival. Now that's something to celebrate.