Branding one of the nation's most successful Hispanic Direct Marketers.

¡FORTUNA! is one of the nation's most effective direct marketing companies that targets Hispanics. With programs designed to get valuable and exiting offerings from Fortune 500 companies directly into the hands of Hispanic consumers nationwide, ¡FORTUNA! was already reaching more than 500 million annual consumer touch-points. Joining forces in 2005, we helped this already successful business discover what they needed most...a brand.

The new ¡FORTUNA! was brought to life across every channel. From long-distance phone cards, to DM offerings with Western Union to their own ¡FORTUNA! direct mail products, the new brand idea embodied the good fortune, goodwill, and promise of a better tomorrow that Hispanics seek in the U.S. Memorable, fun, and highly descriptive of every ¡FORTUNA! experience, this was just the beginning for ¡FORTUNA! and REVOLUCION.