"Alice" Network Debut: March 2009

HBO Latino was preparing for the U.S. television debut of Alice, a dramatic coming-of-age series

featuring 25-year-old Brazilian actress Andréia Horta. The PR push was to be digitally-focused, based on the channel's interactive microsite, a killer electroacoustic soundtrack, and "sneak-peek" webisodes on Fancast and YouTube.

REVOLUCION created a social media release which got nearly 1,000 hits and pushed Alice's digital assets to Twitter, Facebook and Google News.

Over 57 million media impressions were generated through the campaign with a total of 98 placements online and in print. Key placements included MySA.com, PeopleEnEspanol.com, Latina.com, among many others.

Capadocia National Red-Carpet Tour: August 2008

To promote HBO Latino’s upcoming dramatic series Capadocia, starring Ana de la Reguera, we created a red-carpet screening tour in New York, Miami, LA, Chicago and Houston. We secured sponsorship from CoverGirl and People en Español magazine. Celebrity power came from the series’s star and CoverGirl spokesmodel Ana de la Reguera, and esteemed Mexican actor Juan Manuel Bernal, who walked the red carpet and appeared on various TV programs to promote the network launch.

Results:

More then 45 million media impressions were generated in Spanish and English. Key placements included El Vacilón de la Manaña, the hugely popular morning show on America’s top-ranked Spanish-language radio station; features in La Opinión, the most-read Spanish-language newspaper in the U.S. and The Los Angeles Times and two write-ups on Time.com.

Mandrake Network Launch: June 2008

HBO Latino was about to launch the premiere of a hot detective series called Mandrake. REVOLUCION designed a nationwide PR push to give key media a "sneak peek" of the sexy drama's first two episodes. The agency created a Mandrake-branded DVD cover, bilingual press release, and custom pitches en español to Spanish-language media nationwide.

Let's just say the PR caused...excitement.

Write-ups about the series and photos ran in appeared in:

    

   

  

Hispanic Heritage Month: Sept/Oct 2007

In addition to first-rate television series that can't be seen anywhere else, HBO Latino is known for their roster first-run films from Latin America and Spain, called Estrenos Latinos. A new lineup of feature films was slated to debut every Thursday night during Hispanic Heritage Month 2007.

To get New York City's Hispanic media tuned in to the lineup, REVOLUCION promoted a screening of the comedic feature film, Casi casi. A compelling panel of expert speakers was assembled, including film directors Tony and Jaime Vallés, leading actress Irene Lucio and HBO's film programming manager Roberto Buso-Garcia, moderated by Calixto Chinchillla, executive director of the New York International Latino Film Festival.

On a warm October evening, the hidden garden at Manhattan's Spanish Cultural Center (Instituto Cervantes) turned into a VIP film fete, with Chilean wine from Santa Rita/Palm Bay International, Cuban hors d'oeuvres from Havana Central and live conga music.

After the movie, branded premiums were distributed, including a box set of the channel's hit series Epitafios and an HBO Latino messenger bag.

Results:

New York-area coverage included a broadcast interviews with NY1 Noticias TV and WPAT-FM Amor 93.1, write-ups in Hoy Nueva York, El Especial, Latino Leaders, Latino University and more. More than 5.5MM media impressions were generated for the channel's HHM lineup.