To tell the story of MontGras' #1 Best Buy Rating from Robert Parker's "Wine Advocate" Magazine we borrowed the iconic style of 1920s European wine posters and a catchy headline in the wine's own language. The campaign won a National Print Ad of the Year award and this creative program garnered more consumer, trade and even retail exposure than MontGras ever imagined.
To tell the story of MontGras' #1 Best Buy Rating from Robert Parker's "Wine Advocate" Magazine we borrowed the iconic style of 1920s European wine posters and a catchy headline in the wine's own language. The campaign won a National Print Ad of the Year award and this creative program garnered more consumer, trade and even retail exposure than MontGras ever imagined. 
