REVOLUCION created the the first nationwide anti-meth effort designed to reach the Hispanic community. Together with the Partnership for a Drug-Free America and the White House Office of National Drug Control Policy, we introduced a new communications campaign aimed at preventing use of the illicit drug methamphetamine in the Hispanic community. The English and Spanish-language campaign which includes public service advertisements for television, radio and print, will receive national distribution, making this the largest scale Spanish-language anti-meth effort to date.

The campaign follows the release of a new Partnership research study revealing a troubling vulnerability among Hispanic teens when it comes to meth use. Historically, rates of illicit drug use in the Hispanic population are lower than those in White or Black populations. Data on methamphetamine, however, mark a concerning departure from that trend, with Hispanic meth use on par with that of White populations, and far higher than Black or Asian populations.