Federico L. Mejer,
Partner/Director Integrated Communications
T: 212.229.0700 x233

Federico leads REVOLUCION's integration discipline, overseeing media, promotions and public relations. His experience in every facet of the industry---client, media and agency---makes Federico invaluable to each of our brands.

He began his Hispanic marketing career as a local news producer with WNJU, Telemundo's New York City affiliate. After countless camera stakeouts, overnight production meetings (and one too many cafecitos to get him through it all), Federico shifted into the advertising sphere.

He joined the Vidal agency, then an up-and-coming boutique Hispanic agency, where he served as account director for such leading clients as Chase, Heineken, McDonald's and Brown Forman.

Federico relocated to Chicago when Barton Beers tapped him to become Hispanic Brand Manager for Corona and Corona Light. During his tenure there, he was an integral part of the team that made Corona the #1 imported beer in the U.S. and was responsible for the introduction of Corona Light.

In 2000, the NYC native returned home to join longtime friend and colleague Alberto Rodriguez to create
REVOLUCION. Since that time, the agency has gone on to become one of the top 20 independent Hispanic agencies in the nation.

Federico lives in Greenwich Village and is the proud father of three girls.