REVOLUCION gets righteous for Santa Rita. In 2006, long-time client Palm Bay International asked us to help them pitch for the import rights of one of Chile’s leading wine brands: Santa Rita.

Our team quickly discovered that Santa Rita lacked identity. Santa Rita was lost on the shelf and rarely caught the attention of wine drinkers searching for delicious, value-priced wines.

Focusing on the brand’s saintly name we arrived at a universal truth about Santa Rita — its goodness. Our "Heavenly" approach has made Santa Rita a recognizable icon on the store shelf. Santa Rita has doubled sales to upwards of 800M cases per year, and is now the No. 1 selling 750ml Chilean Wine.