In last newsletter, we looked at what a world of a difference a little "Thank You" note or email can make in getting repeat customers. This month, we'll take that idea one step further and look at how you can get more referrals from your existing customers.
Ask for referrals
One simple strategy is to ask for referrals. Every time you've completed a transaction and thanked the customer, and they're telling you how happy they are with the service, let them know that the best compliment they can give you is a referral. A customer who knows you, likes you and trusts you, is often ready to refer a friend, because if that friend likes your service as much as they have, it will make your customer look good. Don't forget to thank or even reward the person who gave you the referral.
Reward for referrals
In reality, such intimate relationships are hard to establish with every single customer at every transaction. This is where you can build in systematic referral rewards. In a recent
post on the Business Know How blog, David Frey gave the example of Texas energy company TXU Energy, who offered $40 to anyone who referred a friend and became a customer.
There are, of course, many other great and creative ways to reward referrals. John Jantsch of Duct Tape Marketing gives some real-world examples in this
blog post that could help you generate ideas that work for your business. One example that Jantsch gives is that of a heating and air conditioning contractor who got new clients to write up a testimonial letter on the spot against a small discount. A little creativity gave his an almost endless flow of recommendations.
What is important is that you create a system that will make it simple for folks to share their happiness over your service.
Did you know that SiteKreator has a referral program as well? You can earn 15% to 25% every month on each paid account that you refer by joining our
Affiliate program. Why not get started today?
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