If you've got an event happening, a band appearing in town, a party at a nightclub, or ANY type of party atmosphere at a large venue - that can also be shot.  I've done a promo party at Avalon nightclub, promo party at Tempest nightclub, kickoff party for a band's CD's at the Roxy, publicity photos for bands and rockers.  Shoots can be arranged at the event OR just in a nightclub setting.