Blog Creation & Management

While certain forms of social media are in their infancy, and therefore difficult to gauge in terms of marketing effectiveness, blogging is the veteran of the group.  And the most transparent in terms of ROI.  Blogs are easy to track, and are excellent traffic-drivers, search engine optimization contributors, and thought leadership platforms.

Sadly, most companies and individuals do not blog correctly, at least not initially.  Some simply don't have any strategy in mind.  Some structure their blog incorrectly from a technical standpoint.  Some choose to produce the wrong type of content, or for that matter produce no content at all.

There are plenty of reasons blogs fail, or at least fail at producing tangible results for the company or organization.  Let Right Source Marketing help you avoid the typically pitfalls and make your blog an actual contributor to your marketing plan.  We offer the following blog services:

Blog Design & Creation

Right Source can assist you in developing not just an ordinary blog, but a well-structured blog that includes a base for marketing your future posts.  This service typically includes:

• Blog design
• CSS/XHTML development
• Implementation of Word Press theme
• Configuration of categories, tags, plug-ins and custom functionality
• Project/account management
• Testing and launch

Blog Content Development & Marketing

The phrase "if you build it, they will come" does not apply to blogs.  A successful blog contains updated content and is marketed like any other piece of valuable thought leadership content.  This content development and marketing service typically includes:

• Blog post authoring
• Blog post formatting to include appropriate links, images and video
• Blog post distribution across multiple internal, external and social media channels
• Monthly metrics reporting and evaluation