Email Marketing
Let's face it - very few people operate these days without an email address. As a matter of fact, around 150 million US residents claim to use an email address for communication. While there are plenty of email spammers still in existence, effective email today comes from trusted sources - companies you have purchased from or contacted, news/editorial sites you have visited, or feeds you have registered for.
So why are even the most experienced marketers shifting resources towards email marketing, and away from comparable methods like direct mail? The reasons are simple:
- Email costs very little, often as little as 1 cent per email
- Email ROI is better than direct mail and other methods, often 2-10X more effective than other methods
- Email marketing is fully trackable - companies know how many emails were delivered, how many were opened, how many clicks, who clicked, etc.
- Email marketing is easy relative to other vehicles; companies that choose the right solution can often design and send an initial email within hours of choosing a provider
Right Source Marketing provides both email marketing consulting and strategy services, as well as email marketing management solutions.
Email Marketing: Template Design
After email strategy, design and content come next on the priority list. Right Source Marketing can help you build an html email template that reflects your company's brand and that will drive higher open rates. This service typically includes:
- Initial consultation and creative brief
- Design and layout services
- HTML coding of final email
Email Marketing: Content Development
While it's nice that people open your emails, what you ultimately want is for your audience to be engaged and click through to read more. Right Source Marketing can assist you in building compelling but concise content that will increase your email performance. This service typically includes:
- Copywriting of email content
- HTML coding of email content to fit layout
- Delivery in final HTML format
Email Marketing: Full-Service Management
If email is a critical component of your marketing strategy, and for most companies it should be, then you'll want to dedicate resources towards not just sending emails, but creating and managing a full-service email marketing program. Right Source Marketing manages these types of programs from strategy to creative to reporting. This service typically includes:
- Email marketing program strategy/recommendations
- Copywriting of email content
- HTML coding of email content to fit layout
- Loading content into selected email service provider
- Configuration of subscriber list for monthly email
- Delivery of email
- Metrics reporting/monthly review
Call us 703.689.4075
