Email Marketing

 

Effective email marketing today comes from trusted sources - companies you have purchased from or contacted, news/editorial sites you have visited, or feeds you have registered for. 

 

Today's smartest marketers are shifting resources towards email marketing, and away from comparable methods like direct mail because:

 

• Email often costs as little as 1 cent per email
• Email ROI is often 2-10X more effective than other methods
• Email marketing is fully trackable - companies know how many emails were delivered, how many were opened, and who opened them
• Email marketing is easy relative to other vehicles; companies that choose the right solution can often design and send an initial email within hours of choosing a provider

 

Right Source Marketing provides email marketing consulting and strategy services, as well as email marketing management solutions.

 

Email Marketing: Template Design

 

After email strategy come design and content.  Right Source Marketing can help you build an html email template that reflects your company's brand and that drives higher open rates.  This service typically includes:

 

• Initial consultation and creative brief
• Design and layout services
• HTML coding of final email

 

Email Marketing: Content Development

 

While it's nice that people open your emails, ideally your audience will be engaged and click through to your website to read more.  Right Source Marketing can help you build compelling but concise content that will increase your email performance.  This service typically includes:

 

• Copywriting of email content
• HTML coding of email content to fit layout
• Delivery in final HTML format

 

Email Marketing: Full-Service Management

 

If email is a critical component of your marketing strategy, and for most companies it should be, then you'll want to dedicate resources towards not just sending emails, but creating and managing a full-service email marketing program.  Right Source Marketing manages these types of programs from strategy to creative to reporting.  This service typically includes:

 

• Email marketing program strategy/recommendations
• Copywriting of email content
• HTML coding of email content to fit layout
• Loading content into selected email service provider
• Configuration of subscriber list for monthly email
• Delivery of email
• Metrics reporting/monthly review

 

 

Related Marketing Trenches Blog Posts:

5 Marketing Misconceptions That Need to Change >

If Content is King, Then Why is Writing Undervalued? >

Closed Loop Marketing: Focus on the Process >

More from the Marketing Trenches Blog >