Landing Page Design & Development

While the average search marketing campaign involves a series of very important elements, none is more important than the landing page.  Simply put, a well-designed landing page is a direct response vehicle which will convert more visitors into buyers or leads than a poorly-designed landing page. 

Landing pages come in all shapes and forms.  While there are agreed upon standards for successful landing pages, the performance of an individual landing page depends on the following:

•  B2B vs. B2C
• The nature and appeal of the offer
• The contact form
• The relevance to the keyword and/or ad copy
• The design/usability of the landing page

Right Source Marketing designs and develops landing pages that convert visitors into leads or buyers.  Our typical landing page project includes the following:

• Initial strategy consultation
• Project/account management
• Landing Page design and layout
• Copywriting of landing page
• Form creation and testing
• Coding of landing page
• Testing and launch