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Microsite Design and Microsite Marketing

Microsite Design & Development

 

Microsites, also known as sitelets or minisites, are exactly what they sound like.  The microsite is often a cluster of pages that addresses a particular topic and serves as a subset of the main corporate website.  Microsites are used for the following purposes:

 

  • To offer details on an event
  • To provide deep information on a particular product/service
  • To include editorial content that complements a product/service
  • To serve as a "cluster" of landing pages for search engine marketing purposes

 

Right Source Marketing helps clients design and develop microsites to serve all of the above purposes.  Our typical microsite process usually includes:

 

  • Messaging consulting & messaging guide development
  • Project/account management
  • Selection of appropriate content management system
  • Full-scale design services
  • User interface design
  • Complete development/coding of site
  • Flash design and development
  • Production and incorporation of video
  • Web copywriting
  • Form development and CRM integration
  • Search engine optimization
  • Web analytics configuration/installation
  • Testing & QA
  • Hosting
  • Launch Services

View Sample Microsites

 

Microsite Design, Microsite Marketing

 

Related Marketing Trenches Blog Posts:
Microsite or Landing Page? >
Tuning Up a Franchise Website >
All I Need is a Web Designer >
More from the Marketing Trenches Blog >

 

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