Pay-Per-Click Search Engine Marketing

Pay-Per-Click search engine marketing, often called PPC, paid search, or cost-per-click, is one of the most cost-efficient internet marketing vehicles when backed by sound strategy and managed by an expert.  With over 60 billion searches occuring on the major search engines every month, there is an opportunity for just about any business to use pay-per-click search engine marketing to drive direct sales or leads. 

While Google in particular attempts to make the set up and management of a PPC campaign relatively simple, the most successful PPC campaigns are either run in-house by a dedicated expert or outsourced to a group that specializes in PPC setup and management.  Right Source Marketing offers the following services to help you take advantage of the power of pay-per-click search engine marketing:

Pay-Per-Click Program Setup

Right Source Marketing will work with you identify your PPC goals, ensure that your website and landing pages are optimized for PPC performance, create your PPC campaign and train appropriate staff on managing the program.  This service typically includes:

• Initial strategy consultation
• Keyword research
• Campaign setup
• Ad copywriting
• Conversion tracking setup
• Analytics integration
• Training

Pay-Per-Click Program Audit

For clients that have launched a PPC program that was either structured incorrectly or is underperforming, Right Source Marketing can execute a complete PPC audit.  This service typically includes:

• Initial strategy consultation
• Complete review of all campaign reports
• Evaluation of all campaign elements - structure, goals, ads, bids, landing pages, etc.
• 3-5 page document outlining strengths, weaknesses and all suggested changes

Pay-Per-Click Program Setup & Management

Most clients prefer that Right Source Marketing handle the PPC program in a "cradle to grave" manner, including setup, management, and optimization of the campaign.  This service typically includes:

• Initial strategy consultation
• Keyword research
• Campaign setup
• Ad copywriting
• Conversion tracking setup
• Analytics integration
• Weekly review and adjustment of campaign
• Monthly reporting, review and testing