Search Engine Optimization (SEO)

The numbers are staggering.  Over 60 billion searches occur on top search engines every month.  Search engines have replaced Yellow Pages and similar print directories at breakneck speed.  And while search engines were once only useful for national-level searches, all the major search engines now have built robust local search technology into their platforms, allowing search engine users to rely on search engines as their primary source of information on a national and local level. 

It is indisuputable that top rankings on company-relevant and industry-relevant keywords can lead directly to increased web site traffic, sales and leads.  Talk to any company that has implemented a successful search engine optimization strategy, and they will tell you that SEO is an absolutely essential element of any internet marketing plan.

In staying with our approach, Right Source Marketing offers a variety of flexible SEO options, ranging from executing pieces of the SEO puzzle, to serving as the "voice" of search engine marketing in a website redesign, to full-service SEO strategy and execution.

On-Page Search Engine Optimization

Our On-Page Search Engine Optimization service provides the basic building blocks of an effective SEO strategy and ongoing program.  This package revolves around ensuring that your site is structured appropriately, that content is written in both a user-friendly and SEO-friendly manner, and that each page is tagged for optimal search engine exposure.  This service typically includes:

• Search-friendliness analysis
• Keyword research report
• Competitive analysis report
• Creation of meta tags for all pages in site
• Copyediting if necessary
• Submission of XML sitemap to appropriate engines

Off-Page Search Engine Optimization

Our Off-Page Search Engine Optimization service includes the tactics that drive the popularity of your site, one of the primary factors search engines use to determine your site's relevance and ranking on a particular keyword or set of keywords.  Sometimes referred to as link-building, this service typically includes:

• Baseline SEO and link report
• SEO Campaign Manager
• Directory submissions
• Monthly article creation
• Monthly content submissions
• Widget development