Web Analytics

So you went out and built a shiny new website.  Perhaps you even worked with your design firm or another shop to provide search engine optimization (SEO) services.  You're headed in the right direction.

But don't forget - you need to track your big website/SEO investment.  You need to report to upper management on why you spent big dollars on the project.  One of the easiest ways to do this is through a web analytics program that tracks all the activity on your website.

Most reputable web analytics are not only easy to set up, but provide you with a mind-boggling amount of data, such as:

• Website unique visitors
• Navigation paths
• Website traffic sources
• Keywords used to find your site
• Geographic distribution of visitors

And this just scratches the surface of the data reported in most web analytics programs.  The Right Source Marketing Web Analytics Setup and Monitoring Service will help you build meaningful, actionable reports.

Web Analytics Setup & Monthly Monitoring

This service typically includes:

• Analytics code installation and testing

• Integration with Google AdWords (if necessary)

• Events and goal tracking setup

• Dashboard and email reporting setup

• Monthly reporting, analysis and recommendations