Pacific Coast Research, Inc.

"Putting Intelligence into

Business Intelligence"


Our team members, affiliates, and advisors are among the best and brightest in their areas of expertise. They are diverse in backgrounds and distinctive in their accomplishments. Most of us are also involved in research projects and have demonstrated thought leadership through publications.



Chris S. Langdon, President. Prof. Langdon has been on the faculty and teaching in the MBA program of the Marshall School of Business, University of Southern California, and a scientist in the Artificial Intelligence Group of the Beckman Institute, University of Illinois at Urbana-Champaign -  birthplace of the first Web browser, the NCSA Mosaic. 


Chris started his career as a consultant with Accenture (formerly known as Andersen Consulting) working in its IT Strategy Group from 1992-96 in Frankfurt, Germany, later in New York City and Palo Alto.
Chris has been educated at the Darmstadt University of Technology, Germany, and the University of Illinois at Urbana-Champaign, and received graduate degrees in Engineering and Economics, as well as a Ph.D. in Economics, all summa cum laude. Dr. Langdon's research results have appeared in leading peer-reviewed publications, such as Communications of the ACM, Harvard Business Review, IEEE journals and Information Systems Research.
Board of Advisors
Prof. Dr. Michael J. Shaw, The Leonard C. Hoeft Distinguished Professor in Information Technology Management, Director of the Center for Information Systems and Technology Management, and Senior Researcher at the National Center for Supercomputing Applications (NCSA), University of Illinois at Urbana-Champaign.
"In manufacturing, however, agents offer remarkable benefits. […However,] don't expect intelligent agents to revolutionize manufacturing just yet. […] an industry in which decisions are made by millions of pieces of software ''is exciting, but it's totally uncharted waters,'' says Michael Shaw, a business professor of the University of Illinois" ( Carey, J. 2000. Agents of Change on the Factory Floor. Business Week (August 7): 51).
Prof. Dr. Arthur Wyatt, Adjunct Professor of Accountancy, University of Illinois at Urbana-Champaign, Managing Director of accounting principles at Arthur Andersen 1966-92, Member of the Accounting Hall of Fame 1998, Former Member of FASB, Former Chair of the Int. Accounting Standards Committee, and Former President of the American Accounting Association.